Reasons why most item fizzle in market

After the product is launched in the market, the manufacturers wait to see its success and acceptance. Success and failure of any product depends on many aspects. For the product to be successful in the market it should possess out of the box qualities and features. In the arena of cut throat competition every minute thing about the product matters the most. Among the other vital failures like wrongly targeted audience, weak positioning, wrong pricing strategy, poor implementation of the market plan etc. the most vital ones are the bad quality packing and labeling.

Bad quality packing:

Packing forms the prime aspect which determines the success or failure of any product. Packing is tact done to preserve the product and it also act as a source of information. Packing casts first impression of the product in the minds of the consumers. Good quality packing act epitomizes perfection. Perfection in everything right from preserving the product from dirt, dirt etc to protecting the nutritive elements of the product. If the product is systematically packed, it appeals the target audience who select the product amidst other competitive brands. Whereas bad quality packing annoys the customers who tend to lose confidence and trust in the product.

Labeling:

Labeling is another aspect which determines the success rate of the product. Labeling is the act of informing the consumers the vital aspects of the product. It includes information of ingredients, manufacturing and expiry date, allergy information, storage and usage information etc. If the product is perfectly label it succeeds in clearing the doubts and misconceptions of the consumers who tend to opt for the product without any hesitation and on the other hand if the labeling is flaw then the consumers fail to get the information of the product and thus go for the competitive one.

For Good quality packaging films and Label films visit http://www.commo Films .com

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Before launching product in market you should focus on 7 things

The real challenge after manufacturing of the product is of launching the product in the market and making it acceptable to the general consumers. Product launch is not a cake walk activity instead it is a series of steps and strategies that are undertaken to make the product successful and acceptable in the market.

7 must take steps before launching of the product are:

1. Research: The very first step is to do research about the consumers, their preferences, competitor’s stand, market expectations, pricing etc. All this information will enable the company to understand what will be the status of their product in the market and how will it be accepted by the consumers.
2. Select the right team: Right from the scratch, one must recruit the right team of personnel who are going to undertake the launching work. Every member of the team right from project managers, marketing and sales executives should understand every move of the organization in the product launch and must contribute their best for a successful launch.
3. Timing: Timing is everything. If the timing of the product launch is perfect then the launch has to be successful. Select the timing for the launch of the product in such a manner that it will rope in the attention of the mammoth target audience. Say a trade show, event, trade fair will be the apt period and will serve as terrific jump start for the product launch campaign.
4. Involve the managers: Share the product with vital project managers and the product users much early at the development phase requesting for a feedback. This will provide valuable insight about the product acceptance in the market and the manufacturers can make any changes in the product at the initial stage itself.
5. Go for test: Bringing an untested product in the market is certainly a bad idea and it is a risk without any cover. So it is vital to test the product before launch to ensure that each feature of the system works and meets the expectations of the end users. Remember first impression is the last impression and one has only one chance to prove oneself amidst the competition.
6. Chalk out a plan: Make a blue print of the plan that is to be implemented at the time of product launch. Ask all the concerned persons to study the plan and then implement it in a scientific manner. Set a launch date as the very first step as setting a launch date affects the timing of the campaign.
7. Packaging: Another important aspect is packaging. Finely packaged products attract the attention of the audience instantly. A good packaging should be user friendly embedded with all the essential details so that the user is sure the product is the same that he/she is looking for in the market. More about packaging films.

If the launch of the product is successful, the product will be readily accepted by the target audience and it will withstand competition.

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Are you Producer? You should be careful about labelling your product

Labels are the information displayed in the product. Information can be of any type viz. product, manufacturing date, date of expiry, ingredients of the product, customer care number etc. 

As a producer one must be very careful while labeling the product as the label speaks volume of the product and it gives clear indication to the end users that it is the same product that they are looking for in the market.

Following are the tips to label the product scientifically in such a manner that it appeals the consumers:

• Attractive: Anything that is eye catchy attracts the attention of the consumers. So it is advisable to make the label attractive and alluring. The label of the product is the marketing piece to the entire world. A producer has got just small fraction of seconds to entice the audience who have umpteen numbers of competitive options to go for.
  

• Make use of bright colors: Colors speak faster than words. Good colors grab the attention of the customers instantly. Colors give extra edge to the thinking capacity of the people say for e.g. yellow makes people think of bananas, blue of sky or river etc. So give perfect color to the label that gets gelled with the product instantly.
  

• Make use of images: Images speak volume in itself. It is seen that consumers rarely have time to read the content of the label and so they go through the images to get the complete glance of the product in nutshell. It is advisable to incorporate images in the label in order to convey apt message to the consumers.
  

• Apt size of the font: The label should have font size that makes the content readable to the consumers. A medium sized font is advisable so that the content is easily readable and the message is aptly conveyed to the consumers. Too small size of the font will make it difficult for the consumers to read and too big size will make the entire content look gaudy.
  

• Provide contact information: Incorporation of mailing address and other contact information such as phone number is advisable as it welcomes customer feedback which will act as a guide to the producer make any changes in their strategies.
  

• Website URL: In this internet savvy world one must mention the URL of the website on the label. This motivates the consumers to rectify their doubts by logging on to the company’s site and also motivate them for online marketing.    
  

• The vital facts: Mandatory information about nutrition, general warnings, allergic warnings etc should be incorporated and such facts should face at the back of the label and should face at the back of the shelf.

Label is the identity card of the product. So it is vital to make the label not only appealing but also informative.  For labeling your product use soft touch film, velvet film, synthetic paper, coated films, label film

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