Friday 27 November 2015

Flexible Packaging Film is Actually Good for Your Product Packaging

Flexible packaging is the modern innovation in the packaging arena. It is a package or container made of flexible or easy yielding materials that when filled or closed and can be changed in shape. 

Packaging Film
Flexible packaging combines the fastest growing segments of the packaging industry and it incorporates best qualities of plastic, paper, film and aluminum foil and render broad range of protective properties using minimum of materials.

Flexible packaging film is good option for the product packaging and it has following advantages:

1. Customizable: Flexible packaging is easily customizable to the extreme. It can be tailored to fit the needs and requirements of the clients. Packaging can be transpired in any form viz. any size and shape to suit the requirements of the product, brand and the expectations of the customers. This attribute of flexible packaging film gives the manufacturer an edge over the competition.

2. Quality materials: Flexible packaging is made from high quality and high grade materials. The packaging material is made up of raw materials that are approved by the FDA (Food and Drug Administration) and are contaminant free and 100% safe. Additional attributes like ultra violet protection can be added to the packing material by the manufacturers to enhance its safety.

3. Creativity: Flexible packaging film gives fair chance to the retailers to increase their creativity in their merchandise. Flexible packaging offers exactly what is required by the retailers’ viz. they can make stand up pouch to hand in a peg display or stand up on a store shelf.

4. Reusable: Flexible packaging is reusable. Features like zip locks reseal able seals make the packing more convenient. As the consumers look out for state of art and innovative features in packaging so that they derive more convenience this reusable features can provide manufacturers all that they need to enhance their sales figures.

5. Alluring packaging: Flexible packaging provides manufacturers wider scope to make their packaging look attractive. Manufacturers can incorporate attractive logos that are vibrant and eye catchy. Such aspects will entice their target audience that will get attracted to the brand. Rotogravure is the new printing technique that is used in this form of packaging and that is getting huge positive response.

6. Environment friendly: Flexible packaging is more environment friendly than the rigid packing films. This type of packaging does not take many resources to product the product. Also the environment friendly resources are economical to the pockets of the manufacturers.

7. Excellent barrier protection: Flexible packaging has excellent barrier protection. It keeps the product safe and fresh. The best part is that the barrier protection can be customized as per the needs and requirements.

8. Easy to use: At the customer end this type of packaging is easy to use. For the end user it is easy to tear, easy to open the seal and easy to dispense the product. This gives enhanced customer experience.

Flexible packaging film is certainly good for the product and has captured huge market.