Thursday 13 August 2015

Who Really Uses Flexible Packaging Films


Indian packaging industry is growing as an exceptional pace. Packaging is an integral part of any sector across the country and across sectors. The large and fast growing middle class Indian population and the growth of the organized middle sector has spiraled the growth of the packaging industry. 

The flexible packaging industry has been constantly developing innovative packaging solutions for various sector and applications. Before the advancement of the industry of the quality assurance was lagging behind but not it is no more so and domestic packaging is now in reckoning with packaging of international standards. 

The packaging industry is really competitive one. The industry is expected to register for further growth fuelled by demand for more expensive films and coatings for longer shelf lives of products packaged. Also a trend in the food industry is going away from bulk food packaging to single served products will also be an advantage for packaging manufacturers.

Packaging is an integral part of many sectors across the country and across sectors. According to data available, the Indian Institute of Packaging (IIP) has touted the total packaging industry in India at present at USD 27.6 billion and by 2016 this is expected to rise to USD 43.7 billion. The packaging industry was growing at a healthy rate of 12%p.a. while the global growth rate of packaging was 5% p.a. The large and fast growing middle class Indian population and the growth of the organized middle sector has spiraled the growth of the packaging industry. 

A successful package is one that meets consumer demand and can adapt to changing trends. New bottle designed for active, on-the-go lifestyles fits flawlessly in commuters’ cup holders and fitness equipment never is safety and integrity of a product more necessary than when talking about pharmaceutical products.