Before launching product in market you should focus on 7 things

The real challenge after manufacturing of the product is of launching the product in the market and making it acceptable to the general consumers. Product launch is not a cake walk activity instead it is a series of steps and strategies that are undertaken to make the product successful and acceptable in the market.

7 must take steps before launching of the product are:

1. Research: The very first step is to do research about the consumers, their preferences, competitor’s stand, market expectations, pricing etc. All this information will enable the company to understand what will be the status of their product in the market and how will it be accepted by the consumers.
2. Select the right team: Right from the scratch, one must recruit the right team of personnel who are going to undertake the launching work. Every member of the team right from project managers, marketing and sales executives should understand every move of the organization in the product launch and must contribute their best for a successful launch.
3. Timing: Timing is everything. If the timing of the product launch is perfect then the launch has to be successful. Select the timing for the launch of the product in such a manner that it will rope in the attention of the mammoth target audience. Say a trade show, event, trade fair will be the apt period and will serve as terrific jump start for the product launch campaign.
4. Involve the managers: Share the product with vital project managers and the product users much early at the development phase requesting for a feedback. This will provide valuable insight about the product acceptance in the market and the manufacturers can make any changes in the product at the initial stage itself.
5. Go for test: Bringing an untested product in the market is certainly a bad idea and it is a risk without any cover. So it is vital to test the product before launch to ensure that each feature of the system works and meets the expectations of the end users. Remember first impression is the last impression and one has only one chance to prove oneself amidst the competition.
6. Chalk out a plan: Make a blue print of the plan that is to be implemented at the time of product launch. Ask all the concerned persons to study the plan and then implement it in a scientific manner. Set a launch date as the very first step as setting a launch date affects the timing of the campaign.
7. Packaging: Another important aspect is packaging. Finely packaged products attract the attention of the audience instantly. A good packaging should be user friendly embedded with all the essential details so that the user is sure the product is the same that he/she is looking for in the market. More about packaging films.

If the launch of the product is successful, the product will be readily accepted by the target audience and it will withstand competition.

Categories: cosmofilms, marketing strategy, packaging film