Packaging films especially flexible packing films has given new dimension to the packing arena. It has redefined the very method of traditional packing and has transformed packing into more product and consumer friendly.
Producers have recently understood the merits and advantages that scientific and flexible packing renders to them in terms of increased customers, enhanced sales and increased brand loyalty.
The reasons why producers love the packaging film industry are:
1. Convenience and portability: The biggest reason for the shift of flexible packaging is that the retailers and consumers demand it. The consumers demand this packing because it has attributes like reusability, convenient and easily portable and can be packed and stored easily. Retailers like this type of packing because it saves space on their store shelves.
The reasons why producers love the packaging film industry are:
1. Convenience and portability: The biggest reason for the shift of flexible packaging is that the retailers and consumers demand it. The consumers demand this packing because it has attributes like reusability, convenient and easily portable and can be packed and stored easily. Retailers like this type of packing because it saves space on their store shelves.
2. Ability to lure the target audience: Producers like packing because it has the capacity to entice the target audience. Attractive packing with good aesthetics allures the attention of every person as it makes the product stand out in the shelf. Such eye catchy packing incorporated with advanced packaging printing methods enable to enhance the sales of the product as they attract mammoth of customers.
3. Cost Savings: Another vital benefit of packing is that it saves costs. When the products are packed wastage of materials is done away with. This results in cost savings. Also flexible packing has made the packaging aspect more cost effective to producers. Less material is needed to create bag or pouch which results in reduction in packaging costs.
4. Health benefits: Packing also provides many health benefits as it preserves the nutritional value of the product. It protects the product from dust, pollution and other external pollutants. Products that are finely packed are readily accepted by the consumers who without any second thoughts buy them. Also good packing showcases the care and concern of the producer for the consumers which in turn transforms into increased sales and escalated profits.
5. Source of information: From the producer’s point of view packing is the great source of information that consumers want to know before purchasing about any product. Producers can very well incorporate vital details of the products viz. manufacturing date, date of expiry, ingredients used in the product, allergy related information, price etc. in the packing.
6. Packing as the means of advertisement: Producers can make use of packing to advertise their products. They make use of packing to inform the consumers what best they are offering to them as compared to their competitors. As packing is the first thing that consumers views in the shelf, nicely presented packing that represents the brand and goodwill of the producer readily sells in the cuts throat competitive market.
Because of all the above merits, packing industry is been loved by the producers, who try to tap its merits to the best of their advantage.
Because of all the above merits, packing industry is been loved by the producers, who try to tap its merits to the best of their advantage.