Reasons why most item fizzle in market

After the product is launched in the market, the manufacturers wait to see its success and acceptance. Success and failure of any product depends on many aspects. For the product to be successful in the market it should possess out of the box qualities and features. In the arena of cut throat competition every minute thing about the product matters the most. Among the other vital failures like wrongly targeted audience, weak positioning, wrong pricing strategy, poor implementation of the market plan etc. the most vital ones are the bad quality packing and labeling.

Bad quality packing:

Packing forms the prime aspect which determines the success or failure of any product. Packing is tact done to preserve the product and it also act as a source of information. Packing casts first impression of the product in the minds of the consumers. Good quality packing act epitomizes perfection. Perfection in everything right from preserving the product from dirt, dirt etc to protecting the nutritive elements of the product. If the product is systematically packed, it appeals the target audience who select the product amidst other competitive brands. Whereas bad quality packing annoys the customers who tend to lose confidence and trust in the product.

Labeling:

Labeling is another aspect which determines the success rate of the product. Labeling is the act of informing the consumers the vital aspects of the product. It includes information of ingredients, manufacturing and expiry date, allergy information, storage and usage information etc. If the product is perfectly label it succeeds in clearing the doubts and misconceptions of the consumers who tend to opt for the product without any hesitation and on the other hand if the labeling is flaw then the consumers fail to get the information of the product and thus go for the competitive one.

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Categories: product marketing