Are you Producer? You should be careful about labelling your product

Labels are the information displayed in the product. Information can be of any type viz. product, manufacturing date, date of expiry, ingredients of the product, customer care number etc. 

As a producer one must be very careful while labeling the product as the label speaks volume of the product and it gives clear indication to the end users that it is the same product that they are looking for in the market.

Following are the tips to label the product scientifically in such a manner that it appeals the consumers:

• Attractive: Anything that is eye catchy attracts the attention of the consumers. So it is advisable to make the label attractive and alluring. The label of the product is the marketing piece to the entire world. A producer has got just small fraction of seconds to entice the audience who have umpteen numbers of competitive options to go for.
  

• Make use of bright colors: Colors speak faster than words. Good colors grab the attention of the customers instantly. Colors give extra edge to the thinking capacity of the people say for e.g. yellow makes people think of bananas, blue of sky or river etc. So give perfect color to the label that gets gelled with the product instantly.
  

• Make use of images: Images speak volume in itself. It is seen that consumers rarely have time to read the content of the label and so they go through the images to get the complete glance of the product in nutshell. It is advisable to incorporate images in the label in order to convey apt message to the consumers.
  

• Apt size of the font: The label should have font size that makes the content readable to the consumers. A medium sized font is advisable so that the content is easily readable and the message is aptly conveyed to the consumers. Too small size of the font will make it difficult for the consumers to read and too big size will make the entire content look gaudy.
  

• Provide contact information: Incorporation of mailing address and other contact information such as phone number is advisable as it welcomes customer feedback which will act as a guide to the producer make any changes in their strategies.
  

• Website URL: In this internet savvy world one must mention the URL of the website on the label. This motivates the consumers to rectify their doubts by logging on to the company’s site and also motivate them for online marketing.    
  

• The vital facts: Mandatory information about nutrition, general warnings, allergic warnings etc should be incorporated and such facts should face at the back of the label and should face at the back of the shelf.

Label is the identity card of the product. So it is vital to make the label not only appealing but also informative.  For labeling your product use soft touch film, velvet film, synthetic paper, coated films, label film

Categories: coated films, cosmo Films, label film, soft touch film, synthetic paper, Velvet Film