Reasons why most item fizzle in market

After the product is launched in the market, the manufacturers wait to see its success and acceptance. Success and failure of any product depends on many aspects. For the product to be successful in the market it should possess out of the box qualities and features. In the arena of cut throat competition every minute thing about the product matters the most. Among the other...

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Before launching product in market you should focus on 7 things

The real challenge after manufacturing of the product is of launching the product in the market and making it acceptable to the general consumers. Product launch is not a cake walk activity instead it is a series of steps and strategies that are undertaken to make the product successful and acceptable in the market. 7 must take steps before launching of the product...

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Are you Producer? You should be careful about labelling your product

Labels are the information displayed in the product. Information can be of any type viz. product, manufacturing date, date of expiry, ingredients of the product, customer care number etc.  As a producer one must be very careful while labeling the product as the label speaks volume of the product and it gives clear indication to the end users that it is the same product...

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