Flexible Packaging Film is Actually Good for Your Product Packaging

Flexible packaging is the modern innovation in the packaging arena. It is a package or container made of flexible or easy yielding materials that when filled or closed and can be changed in shape. 

Flexible packaging combines the fastest growing segments of the packaging industry and it incorporates best qualities of plastic, paper, film and aluminum foil and render broad range of protective properties using minimum of materials.

Flexible packaging film is good option for the product packaging and it has following advantages:

1. Customizable: Flexible packaging is easily customizable to the extreme. It can be tailored to fit the needs and requirements of the clients. Packaging can be transpired in any form viz. any size and shape to suit the requirements of the product, brand and the expectations of the customers. This attribute of flexible packaging film gives the manufacturer an edge over the competition.

2. Quality materials: Flexible packaging is made from high quality and high grade materials. The packaging material is made up of raw materials that are approved by the FDA (Food and Drug Administration) and are contaminant free and 100% safe. Additional attributes like ultra violet protection can be added to the packing material by the manufacturers to enhance its safety.

3. Creativity: Flexible packaging film gives fair chance to the retailers to increase their creativity in their merchandise. Flexible packaging offers exactly what is required by the retailers’ viz. they can make stand up pouch to hand in a peg display or stand up on a store shelf.

4. Reusable: Flexible packaging is reusable. Features like zip locks reseal able seals make the packing more convenient. As the consumers look out for state of art and innovative features in packaging so that they derive more convenience this reusable features can provide manufacturers all that they need to enhance their sales figures.

5. Alluring packaging: Flexible packaging provides manufacturers wider scope to make their packaging look attractive. Manufacturers can incorporate attractive logos that are vibrant and eye catchy. Such aspects will entice their target audience that will get attracted to the brand. Rotogravure is the new printing technique that is used in this form of packaging and that is getting huge positive response.

6. Environment friendly: Flexible packaging is more environment friendly than the rigid packing films. This type of packaging does not take many resources to product the product. Also the environment friendly resources are economical to the pockets of the manufacturers.

7. Excellent barrier protection: Flexible packaging has excellent barrier protection. It keeps the product safe and fresh. The best part is that the barrier protection can be customized as per the needs and requirements.

8. Easy to use: At the customer end this type of packaging is easy to use. For the end user it is easy to tear, easy to open the seal and easy to dispense the product. This gives enhanced customer experience.

Flexible packaging film is certainly good for the product and has captured huge market.

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The Reasons Why Producer Love the Packaging Films Industry

Packaging films especially flexible packing films has given new dimension to the packing arena. It has redefined the very method of traditional packing and has transformed packing into more product and consumer friendly.

Producers have recently understood the merits and advantages that scientific and flexible packing renders to them in terms of increased customers, enhanced sales and increased brand loyalty.

The reasons why producers love the packaging film industry are:

1. Convenience and portability: The biggest reason for the shift of flexible packaging is that the retailers and consumers demand it. The consumers demand this packing because it has attributes like reusability, convenient and easily portable and can be packed and stored easily. Retailers like this type of packing because it saves space on their store shelves. 

2. Ability to lure the target audience: Producers like packing because it has the capacity to entice the target audience. Attractive packing with good aesthetics allures the attention of every person as it makes the product stand out in the shelf. Such eye catchy packing incorporated with advanced packaging printing methods enable to enhance the sales of the product as they attract mammoth of customers.

3. Cost Savings: Another vital benefit of packing is that it saves costs. When the products are packed wastage of materials is done away with. This results in cost savings. Also flexible packing has made the packaging aspect more cost effective to producers. Less material is needed to create bag or pouch which results in reduction in packaging costs.

4. Health benefits: Packing also provides many health benefits as it preserves the nutritional value of the product. It protects the product from dust, pollution and other external pollutants. Products that are finely packed are readily accepted by the consumers who without any second thoughts buy them. Also good packing showcases the care and concern of the producer for the consumers which in turn transforms into increased sales and escalated profits.

 5. Source of information: From the producer’s point of view packing is the great source of information that consumers want to know before purchasing about any product. Producers can very well incorporate vital details of the products viz. manufacturing date, date of expiry, ingredients used in the product, allergy related information, price etc. in the packing.

6. Packing as the means of advertisement: Producers can make use of packing to advertise their products. They make use of packing to inform the consumers what best they are offering to them as compared to their competitors. As packing is the first thing that consumers views in the shelf, nicely presented packing that represents the brand and goodwill of the producer readily sells in the cuts throat competitive market.

Because of all the above merits, packing industry is been loved by the producers, who try to tap its merits to the best of their advantage.

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Who Really Uses Flexible Packaging Films

Indian packaging industry is growing as an exceptional pace. Packaging is an integral part of any sector across the country and across sectors. The large and fast growing middle class Indian population and the growth of the organized middle sector has spiraled the growth of the packaging industry. 

The flexible packaging industry has been constantly developing innovative packaging solutions for various sector and applications. Before the advancement of the industry of the quality assurance was lagging behind but not it is no more so and domestic packaging is now in reckoning with packaging of international standards. 

The packaging industry is really competitive one. The industry is expected to register for further growth fuelled by demand for more expensive films and coatings for longer shelf lives of products packaged. Also a trend in the food industry is going away from bulk food packaging to single served products will also be an advantage for packaging manufacturers.

Packaging is an integral part of many sectors across the country and across sectors. According to data available, the Indian Institute of Packaging (IIP) has touted the total packaging industry in India at present at USD 27.6 billion and by 2016 this is expected to rise to USD 43.7 billion. The packaging industry was growing at a healthy rate of 12%p.a. while the global growth rate of packaging was 5% p.a. The large and fast growing middle class Indian population and the growth of the organized middle sector has spiraled the growth of the packaging industry. 

A successful package is one that meets consumer demand and can adapt to changing trends. New bottle designed for active, on-the-go lifestyles fits flawlessly in commuters’ cup holders and fitness equipment never is safety and integrity of a product more necessary than when talking about pharmaceutical products.

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